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Graphic Design & Brand Identity

Brand -  a collection of symbols, experiences and associations connected with a product, a service, a person or any other artifact or entity.

Maintaining a consistant brand identity or company image is a key marketing factor that most smaller businesses pass by, but that is normally because they don't know how easy it can be when dealing with the right people.  Between dealing with separate web designers, printers, and signage companies we've seen other businesses end up with different logos, fonts and looks across all of their advertising media, and this can adversely affect the combined power of all this marketing.

If you saw an advert in the paper completely designed with one look and logo, then saw the companies van drive by with another, can you be sure it's the same company with the same great reputation?

By offering practically all design & marketing services in house, we can ensure brand and identity consistency across the range of your advertising - the same design scheme and logo can be maintained throughout your shop facias, your printed media, your vehicles and websites.  This way when a potential customer sees more than one of your advertisments, they can be sure it's you.

Not only this, we respect you may use other services for various advertising means, and after we've worked with you, we can supply you with a "style guide" for other designers to use.  This is a collection of your businesses colours, fonts and your logo in one file to ensure that you can maintain your identity in all your advertising forms.  All the big companies do this, and it doesn't cost anything - so why shouldn't you?

With our extensive experience in working with multiple forms of media, all our designs are thought out with intended application in mind.  It's okay going to a printers and having them "knock up" a quick logo for your first leaflets - but how does it look in black and white when being sent in a fax?  How does it look when blown up to the size of a van?  How does it look when shrunk down to a business card?

When we design, we consider all applications and even go as far as supplying multiple logo variations for different applications if need be, such as a pure black and white logo and a full colour version.